Privacy Policy
This Privacy Policy describes how 568 ("568", "we", "our", or "us") collects, uses, discloses, and protects your personal information when you visit or make a purchase from our website (the "Site").
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interactions with the Site, and information necessary to process your purchases or provide customer support.
Any information that can uniquely identify an individual is referred to as "Personal Information."
Below is a detailed outline of what we collect and why.
A. Device Information
Examples: Browser type and version, IP address, time zone, cookie data, pages or products viewed, search terms, and how you interact with the Site.
Purpose: To optimize your experience, load the Site accurately, and perform analytics to improve performance.
Source: Collected automatically using cookies, log files, web beacons, tags, or pixels.
Disclosure: Shared with Shopify and trusted analytics, advertising, and service providers.
B. Order Information
Examples: Name, billing and shipping addresses, payment information, email address, and phone number.
Purpose: To fulfill orders, process payments, arrange delivery, provide invoices and order confirmations, communicate order updates, and detect fraudulent transactions.
Source: Provided directly by you during checkout.
Disclosure: Shared with Shopify, payment gateways, logistics providers, courier partners, and relevant fulfillment partners.
C. Customer Support Information
Examples: Information shared during service, support, return, exchange, or order-related inquiries.
Purpose: To assist you with queries, returns, exchanges, and product-related issues.
Source: Directly from you.
Disclosure: Limited to support software or communication tools used by our team.
Minors
The Site is not intended for individuals under the age of 18 years. We do not knowingly collect Personal Information from minors.
If you believe a child has provided us with Personal Information, please contact us immediately so we may take appropriate steps to remove such information.
Sharing Personal Information
We may share your Personal Information with third-party service providers to facilitate our business operations and fulfill our contractual obligations.
This may include:
Shopify (e-commerce platform)
Payment gateways and payment processors
Shipping and logistics providers
Marketing and analytics partners
We may also share information as required by Indian law, for example:
To comply with lawful requests by public authorities or government agencies.
To protect our legal rights, prevent fraud, investigate misuse of our services, or ensure user safety.
Behavioural Advertising
We may use your Personal Information to deliver personalized advertisements or marketing communications we believe may interest you.
Examples include:
Google Analytics
Meta (Facebook and Instagram) advertising tools
Shopify analytics and related marketing tools
You can manage advertising preferences and opt out of certain personalized advertising services through the relevant platform settings.
Using Personal Information
We use your Personal Information for processing and fulfilling orders, communicating order updates, providing customer service, processing returns and exchanges, complying with legal and taxation requirements, improving website experience and offerings, and sending marketing or promotional communications where permitted or consented to by you.
We may communicate with you via email, SMS, WhatsApp, or similar communication channels regarding your orders, customer support requests, account activity, and, where permitted, marketing communications.
All data is processed in accordance with applicable Indian laws.
Data Retention
We retain your Personal Information as long as necessary for business, legal, or tax purposes, or until you request deletion.
Upon such request, we may delete, anonymize, or securely dispose of your information unless retention is required by law.
Security
We follow reasonable security practices to protect your Personal Information from unauthorized access, alteration, disclosure, or destruction.
However, please note that no method of online transmission or storage is 100% secure.
Cookies
Cookies are small text files placed on your device to enhance browsing.
We use cookies for site functionality, shopping cart functionality, analytics, advertising, and personalization.
You can manage cookie preferences in your browser settings. Blocking cookies may affect your experience on our Site.
Your Rights
Under applicable Indian laws, you may have the right to access, correct, delete, or request information regarding your Personal Information, or withdraw consent where applicable.
To exercise these rights, please contact us using the details below.
Do Not Track
We currently do not respond to "Do Not Track" browser signals, as there is no uniform standard for interpreting such requests.
Updates to This Policy
We may update this Privacy Policy periodically to reflect operational, legal, regulatory, or business changes.
The latest version will always be available on our website, with the effective date clearly mentioned.
Contact Us
For any questions, concerns, or complaints regarding this Privacy Policy or our data handling practices, please contact:
568
Mumbai, Maharashtra, India
Email: support@the568.in
Legal Basis
This Privacy Policy is governed by and construed in accordance with the laws of India.
Any disputes arising out of or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in Mumbai, Maharashtra, India.
